Privacy policy statement (Art. 13 of Italian Legislative Decree 196/2003)

Pursuant to Article 13 of Italian Legislative Decree no. 196 of 30 June 2003, “Code concerning the protection of personal information” (“Code”), IL FORTE S.r.l. with headquarter in Sesto Fiorentino (Florence), Viale Niccolò Machiavelli, n. 65/67 (“IL FORTE S.r.l.”), in the role of data controller pursuant to Article 4 of the Code, notifies users of website (the “Site”) as follows regarding the use of personal information.

a) Source of the information and type of information processed

The personal information processed by IL FORTE S.r.l is gathered directly from Site users when they register for offered services (such as the newsletter or the online shop). Simple navigation of the Site, without subscribing to any of the online services, may entail the acquisition of information in a completely anonymous way. The Site uses cookies to gather information on how consumers use the web pages. Information (such as the type of browser being used, if you have clicked on a Prima Spremitura banner, the nationality of the server used by the computer) is gathered through cookies in order to make site navigation more efficient.

For further information about the cookies used by the IL FORTE S.r.l website, click here.

b) Data controller

The data controller is IL FORTE S.r.l. with Headquarters in Sesto Fiorentino (Florence), Viale Niccolò Machiavelli, n. 65/671.

c) Purposes of data processing

The personal information gathered from registration forms for Site services and/or any information that may be obtained as part of the website navigation process, including sensitive data that may come into IL FORTE’S S.r.l. possession through the customer’s initiative in relation to specific operations that are arranged or particular services requested by the customer (such as subscribing to the Newsletter) will be processed for the following purposes:

(i) fulfillment of obligations provided for by laws, regulations, EU regulations, and instructions set forth by authorities and supervisory bodies;

(ii) management and execution of the precontractual and/or contractual relationship with customers/users in Italy as well as within or outside the European Union by loading the provided information into the computer systems of IL FORTE S.r.l. ;

(iii) communication of information and commercial promotions, also through automated systems, telephone, SMS, MMS and email, regarding the offer of Prima Spremitura products and services, as well as for market research, surveys and customized or statistical analysis, also through electronic processing, of the information obtained following navigation of the Prima Spremitura website and through other services offered by Prima Spremitura in order to send commercial information based on consumer choices and listed preferences, using the methods mentioned above.

Pursuant to Articles 24.1.b) and 43.1.b) of the Code, consent for data processing is not required for the purposes set forth under points (i) – (ii).

Instead, in the specific box on the registration form, the interested party shall provide his/her consent to process data (excluding sensitive information) for the purposes set forth under point (iii).

d) Data-processing methods

With reference to the purposes listed under point c), data processing, including the operations indicated under the definition of “processing” set forth in Article 4 of the Code (such as collection, registration, processing, extraction, comparison, communication and cancellation), will be performed with the aid of manual and automated instruments, for which IL FORTE S.r.l. has adopted suitable security measures in order to guarantee the integrity and confidentiality of said data.

e) Mandatory/optional nature of providing information

Providing information is not mandatory. Nevertheless, failure to provide the information listed on the form to register for services or other personal information that may be requested for the purposes of the contractual relationship may make it impossible for IL FORTE S.r.l. to establish and/or continue, wholly or in part, the contractual relationship or to provide the requested services.

f) Categories of parties to which the data may be communicated or that may become aware of the data

Personal information may be communicated to:

(I) other companies in the L.Martelli Group (when the information is loaded into the company computer system);

(ii) (ii) outside companies that IL FORTE S.r.l. may use to manage the contractual relationship with customers or for its own organizational and business needs, which may be specialized in: (a) banking, financial and insurance services, including parties involved in payment system management; (b) services for the acquisition, registration and processing of data; (c) activities for the printing, transmission, placement in envelopes, transport and distribution of communications; (d) services for filing documentation regarding contractual relationships; (e) debt collection services; (f) IT services and management of the IL FORTE S.r.l. computer system and of telecommunications networks (including email); (g) assistance and consultancy firms or companies; (h) parties that perform the control, auditing and certification of activities set up by IL FORTE S.r.l.; (I) call centres and agencies and/or agents commissioned to promote Prima Spremitura’s goods and services; (l) market analyses and communication services to propose commercial offers, including customized offers. These parties will process customers’ personal information as independent data controllers or may be informed of the data as outside data supervisors when specifically appointed to do so pursuant to Article 29 of the Code. Your personal information may be disclosed to employees and collaborators, including outside ones, specifically tasked with data processing (with selected access based on function), and working in service and to central office or in the sales network of IL FORTE S.r.l. that perform technical, support and corporate control activities. The list of outside data supervisors or the indication of the independent data controllers will be updated regularly by IL FORTE S.r.l and is available at IL FORTE’S S.r.l. legal headquarters.

g) Rights pursuant to Art. 7 of the Code:

In relation to the processing of personal information, based on Article 7 of the Code the parties to whom the personal information refers have the right at any time to request confirmation of the existence or non-existence of said information, know its content and source, verify its accuracy or request its integration, update or amendment.

Pursuant to the aforesaid article, they have the right to request cancellation, transformation into an anonymous form or blockage of any information processed in violation of the law, and in any case to oppose its processing for legitimate reasons.

Requests pursuant to Article 7 of the Code should be addressed IL FORTE S.r.l., Viale Niccolò Machiavelli, n. 65/67, 59021 Sesto Fiorentino (Florence), Italy.

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