Distinguishing natural cosmetics from those who pretend to be natural is incredibly difficult since there is still no official definition of "natural" or "organic" words, as the legislation is lacking.

That's why, in 2008, NATRUE created its international brand that allows consumers like Emma to quickly identify organic cosmetics. That's why Idea Toscana has decided to certify the Organic Face Care Line Prima Spremitura BIO with Natrue!