Florence, 3rd September 2009
Born the first cosmetic line "Prima Spremitura"� brand store, based exclusively on Biological Tuscan Extra Virgin Olive Oil "IGP".

The unquestioned quality of Tuscan Extra Virgin Olive Oil IGP has found a new use which  can enhance all features.
"Idea Toscana", so called the company founded in 2002 by a Florentine business man, Antonio Pieri and Ludovico Martelli Srl, with 100 years of history on the market of cosmetics

"The process to obtain the ministerial approval was long and tiring" - Pieri says - "but our will was stuck in the belief  to have taken a road of great value for our company as well as for our Region in which we live and for a product such as the Tuscan Extra Virgin Olive Oil which is an excellent representative of this territory".

After a year of gratification from Tuscan customers who had become accustomed to the quality of the Prima Spremitura products, continues Pieri, Saturday, Sept. 5 from 4.30. p.m. Via Verdi 67, Sesto Fiorentino (6 km distance from Florence) was inaugurated the first Idea Toscana brand store, where you can find the full assortment of products of this  cosmetic line, a range of typical products associated with Tuscan Extra Virgin Olive Oil IGP and anticipations of the new Prima  Spremitura products.

At the beginning of February 2012 the brand store Idea Toscana has moved to this new address which is still located in Sesto Fiorentino: Viale N. Machiavelli 65/67. Inauguration, Monday 20th February 2012 at 04.15. p.m.

Where we are

The Idea Toscana Shop, where You can find all the products "Prima Spremitura", is in: